🧭 Analytics Command Center · Pakistan Time

Understand what is happening on Mathzem.

Clean view of real visitor behaviour, product interest, Meta paid-social traffic, known emails, registrations, checkout signals, and visitor journeys. Admin/private dashboard activity can be hidden from the main view.

Enter your admin key and click Load Analytics.

Clean traffic view

By default this dashboard hides private/admin pages such as Tutor Dashboard and Analytics Dashboard, so your numbers focus on real students, parents, and ad visitors.

🕒 Pakistan Time (PKT) 📘 Product pages included 🚫 Admin pages hidden by default

Exclude admin/private pages
Hide Tutor Dashboard, Analytics Dashboard, wp-admin, and login testing pages from main analytics. Focus on Meta paid social
Temporarily show only traffic with UTM source meta and medium paid_social.

Website Events Today

Every tracked action today: page opens, scrolls, clicks, and form actions.

Unique Visitors Today

Different visitor IDs active today. One person can create multiple events.

Page Views Today

How many times tracked pages were opened today.

Known Email Visitors

Visitors who gave an email through scanner, practice pack, or another form.

Avg Visit Time

Estimated from first and last event in recent data. Not exact yet.

Home Page Views

People opening the main website/homepage.

Blog Views

People reading blog pages. Useful for SEO performance.

Skill Scanner Views

People opening the Skill Scanner page.

IB Practice Views

People opening the IB Practice app page.

Pricing Views

People checking membership/payment pages. Strong buying signal.

Practice Pack Requests

People requesting the free practice pack by email.

Scanner Starts

People who started the diagnostic scanner.

Checkout Starts

People starting a payment/checkout flow.

WP Registrations Today

New WordPress accounts created today.

WP Logins Today

Students/users who logged in today.

🔥 Warm visitor signal

Pricing views, scanner starts, IB Practice views, and practice pack requests are stronger signals than simple homepage visits.

📘 Blog to product path

If blog views are high but scanner or IB Practice views are low, add stronger buttons inside blog posts.

👤 Registration meaning

WordPress registrations show account creation. Tutor Dashboard is better for managing those people as students.

⏱ Timing note

Times are displayed in Pakistan time. Visit duration is still an estimate until we add heartbeat tracking.

📣 Facebook / Instagram Ad Traffic

Meta paid social performance

Based on UTM values from your ad link: utm_source=meta and utm_medium=paid_social. If this shows zero while Google Analytics shows Meta traffic, your backend tracking is probably not saving the full URL/UTM yet.

- Meta visitors

- IB Practice views

- Known emails

Load analytics to see Meta paid-social activity.

What should I do now?

Plain-English actions based on today’s traffic and product signals.

Load analytics to see suggested actions.

Student Product Funnel

Focuses on the path that matters: ad/product traffic → IB Practice → email/lead → checkout.

Load analytics to see the product funnel.

Traffic Source / Campaign Breakdown

Shows UTM campaigns when they are available in your Mathzem tracking data.

Load analytics to see campaign breakdown.

📘 IB Practice Funnel

Anonymous visitor → IB Examiner → email → checkout

Shows the exact IB Practice journey, including students who have not entered email yet. When the same visitor later submits an email, the journey connects to that lead.

Load analytics to see IB Practice funnel data.

👤 Anonymous visitor IDs 📱 Mobile + desktop 📣 Meta filter supported

- Opened IB Practice

- Started practice

- Photo selected

- Feedback shown

- Email submitted

Load analytics to see the IB Practice funnel.

After you load analytics, this will show the biggest drop-off point in the IB Practice funnel.

Funnel Snapshot

A simple view of how people move from traffic to interest.

Load analytics to see funnel snapshot.

WordPress Activity

Registrations and logins from your WordPress/Elementor account system.

Load analytics to see WordPress activity.

Event Meaning Guide

Plain-English meaning of common tracking events.

Top Pages

Pages getting the most tracked activity. This helps you see what visitors care about.

Load analytics to see top pages.

Top Events

Most common visitor actions with simple explanations.

Load analytics to see top events.

Behaviour Summary Before Raw Tables

Quick summary of the same raw tracking data below. This helps you understand clicks, leads, uploads, and visitor journeys without reading hundreds of rows.

Load analytics to see a clean summary of visitor behaviour.

Button / action summary

Load analytics to see button clicks and important actions.

Journey summary

Load analytics to see recent visitor journey summary.

Recent Visitor Activity

Latest actions from your website. This table explains what each event means, so you do not need to decode technical names.

Pakistan Time	Visitor	Email	Traffic	Action	What it means	Page Type	Page	Device
Load analytics to see recent visitor activity.

Recent Visitor Journeys

Shows what each visitor did in one recent journey: how many actions, how many pages, and last page seen.

Visitor	Email	Traffic	Events	Pages Seen	Estimated Time	First Seen	Last Active	Last Page	Journey Path
Load analytics to see visitor journeys.